HOUSEFIT WEB DESIGN
Project Duration:
2 months
Role:
UI/UX Designer & Web Developer (end-to-end redesign, asset creation, and Squarespace build)
Client:
HouseFit - a personal training studio in Toronto
Project Type:
Undertaken professionally as a UI/UX Design Intern at Studio Carbon, India with Hyperlab as my client.
BACKGROUND AND PROBLEM
Successful results in the gym, but failing online
When I first saw Housefit’s existing website, it didn’t reflect the quality of their personal training service.
Strong word-of-mouth. Great trainers!
But site was outdated, cluttered, and failed to guide visitors toward the main goal: booking a free consultation call with the owner.
Analytics of the current website confirmed the problem
Average website bounce rate
Web traffic from unoptimized sources
links in the navigation making confusing
