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READ FULL CASE STUDY
READ FULL CASE STUDY
Project Timeline:
Project Timeline:
August 2024 - April 2025
August 2024 - April 2025
Description:
Description:
This is my Masters degree thesis project undertaken at OCAD University.
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ROLE: (THE ONLY) UI UX DESIGNER
TIME: 6 MONTHS
My Contribution:
Secondary Research
Ideation
User Interviews
Thematic Analysis
UX/UI Design
Prototyping
User testing
Project Type:
It was Digital Future's first ever collaborative thesis project, by me and
Final Prototypes
Exploring ways to help people play sports consistently
01. Motivation behind this collaborative thesis
This project was fueled by our personal interest in sports since childhood. But as international students we struggled to play sports here in Canada. We were unaware of the new city, new systems, we didn't have a clue where to start.
02. Sports Statistics in Canada
03. The Problem
Adults in Canada seem to give up playing sports after the age of 18. Further, when we wanted to play sports as newcomers to Canada, it was difficult to find people and spaces. Curiously, both of us went on a journey to investigate this problem and trying* to solve it.
*we later realized getting people to play sports is a big challenge. Scroll to see how we narrowed the focus.
04. The Design Process
Double diamond
A diamond and a half
We used a simplified Double Diamond model, removing the 'Deliver' stage, since the thesis explored ideas rather than final solutions. This approach helped us understand the problem and explore possible directions.
This thesis followed a step-by-step process, with each stage building on the last. Usability testing was part of the 'Develop' stage, as the prototype is still evolving and hasn't reached the 'Deliver' stage yet.
04.01 Discover: Diary Study
Badminton
Pickleball
Squash
Table Tennis
Golf
Lawn Bowling
Basketball
Badminton
Pickleball
Squash
Table Tennis
Golf
Lawn Bowling
Basketball
Badminton
Pickleball
Squash
Table Tennis
Golf
Lawn Bowling
Basketball
Prototype 1: ocad u sports club
A well designed community can solve logistical problems
Focus:
Insights from the diary study revealed that successful participation in recreational sports often depends on access to equipment, spaces, and people.
In response, we created a university sports club, OCAD U Sports Club, to test whether removing these logistical barriers through a centralized, community-driven system could enable more consistent engagement.
Outcome:
Two running events and one badminton event was planned.
Just 3 people showed up for all events, combined!
Learning:
Motivation must move from interest to action. Manual sports club is not sustainable solution.
A sustainable solution that is also responsible for motivating individuals who want to engage in recreational sports
Prototype 2: Gamified Digital App Features
A virtual pet, whose energy depends on your consistency
Focus:
Insights from the diary study revealed that successful participation in recreational sports often depends on access to equipment, spaces, and people.
In response, we created a university sports club, OCAD U Sports Club, to test whether removing these logistical barriers through a centralized, community-driven system could enable more consistent engagement.
Outcome:
Two running events and one badminton event was planned.
Just 3 people showed up for all events, combined!
Learning:
Motivation must move from interest to action. Manual sports club is not sustainable solution.
