KUNAL DEVI

UX IN A GOURMET GROCERY STORE

I used to work at a grocery store. My geeky eyes see design everywhere and here's some interesting places in a grocery store where User Experience Design plays a role - solely my observations.

What is this project?

What is this article?

A set of observations and insights I derived that might have an effect on the business and customers of a grocery store.

MY OBSERVATIONS AND INSIGHTS

Dark UX OR JUST BAD DESIGN?

Dark UX OR JUST BAD DESIGN?

"Where do I check out?" is the most frequently asked question by new customers.

OBSERVATION

"Where do I check out?" is the most frequently asked question by new customers.

OBSERVATION:

The store is 'purposefully' designed in such a way that the checkout is at the extreme end from where a customer enters.

HYPOTHESIS:

This layout encourages customers to explore more products, increasing the likelihood of additional purchases before checkout.

INSIGHT:

HYPOTHESIS

The store is 'purposefully' designed in such a way that the checkout is at the extreme end from where a customer enters.

INSIGHT

This layout encourages customers to explore more products, increasing the likelihood of additional purchases before checkout.

PRODUCT STACKING 101

PRODUCT STACKING 101

OBSERVATION

OBSERVATION:

I was asked to display Olive oil separately at the front of the store, unlike other oils.

HYPOTHESIS

HYPOTHESIS:

Since olive oil is more popular in this gourmet store, placing it in a highly visible and accessible area increases customer engagement.

INSIGHT

INSIGHT:

High-selling and premium products are positioned at eye level or in prominent locations, similar to how digital platforms highlight best-selling or premium options to maximize profits.

REAL ESTATE MATTERS

REAL ESTATE MATTERS

OBSERVATION

OBSERVATION:

My supervisor got dissatisfied whenever he notices even a 2 cm empty space on the store shelves!

HYPOTHESIS

HYPOTHESIS:

A fully stocked store creates the perception of abundance and variety, making the shopping experience more engaging for customers.

INSIGHT

INSIGHT:

Just like physical retail space, digital platforms optimize every inch of screen real estate whether for product displays or advertisements to maximize business potential.